Porsche Sugar Land is officially open for business, and it’s more than just a dealership; it’s a destination.
Porsche Sugar Land is one of the first exclusive Porsche showrooms in the United States, and the only one in Texas, highlighting the German automaker’s new design philosophy: Destination Porsche. This innovative concept emphasizes brand experience and inspiration as well as flexibility and the use of digital media for communication for the ultimate customer experience.
Located in the heart of the city and surrounded by many of its most popular retail centers and cultural institutions, indiGO Auto Group‘s new Porsche Center in Sugar Land, Texas, is among a new wave of Porsche dealerships that are intended to become a central gathering place for the Porsche community.
Porsche Sugar Land’s General Manager, Bram Zeegers, emphasizes that the new Porsche Center transcends being merely a dealership; it represents a sense of community.
“We are proud to be the second indiGO Auto Group Porsche Center in the Greater Houston area. As Destination Porsche, our philosophy goes beyond the selling and servicing of Porsches. Our goal is to cultivate a sense of unity, not just within the Porsche community, but across Houston, by hosting local community events, fundraisers, and various other creative initiatives.” Zeegers adds: “It’s intended to be a gathering place for the local and Porsche communities as well as a retail concept that will enhance the customer experience. We want to host like-minded people who have a shared love of – and passion for – Porsche.”
The six-story building is both inviting and technologically advanced, signaling the beginning of a new era in the automotive world. This is evident from its LEED-certified construction to the showrooms dedicated to Porsche electric vehicles and the high-tech, immersive experience offered to visitors exploring the latest models.
Porsche Sugar Land is a state-of-the-art LEED-certified structure and the first low-carbon concrete placement in Texas.
Porsche is shaping the future of mobility with innovative products, cutting-edge technologies, and unique services. The company places a strong emphasis on developing driving concepts that greatly reduce CO₂ emissions, particularly focusing on advancing electromobility. This commitment is also reflected in the construction of premium facilities like Porsche Sugar Land.
Zeemers states, “indiGO Auto Group takes great pride in following Porsche’s footsteps in reducing their carbon footprint as much as possible. Through the environmentally conscious construction of Porsche Sugar Land, we further emphasize our dedication to sustainability and our commitment to a greener future. Like Porsche, our goal is to create a holistic approach to sustainability, ensuring that our actions today help pave the way for a more sustainable tomorrow.”
Thus, indiGO Auto Group worked with Terra CO2 Technology for the incorporation of Terra’s OPUS Supplementary Cementitious Material (SCM) – a scalable low-carbon alternative for cement production – on the grounds of Porsche Sugar Land. Through the use of Terra’s low-carbon concrete in Porsche Sugar Land, indiGO Auto Group is proud to represent Porsche as the leader of decarbonization and sustainability in the automotive world.
Destination Porsche in Sugar Land, TX, will bring an unparalleled automotive experience to Southwest Houston.
The six-story, world-class building spans 150,000 square feet, serving as a luxury facility that delivers a one-of-a-kind, technology-focused immersive experience, meticulously designed for the Porsche brand.
State-of-the-art virtual reality tools within the center give customers the opportunity to virtually explore their chosen car configuration. Additionally, interactive touch screens bring Porsche products to life, offering an engaging, cutting-edge experience. These innovations not only elevate the overall customer experience but also foster a deeply personalized connection between customers and Porsche cars.
The new generation of Porsche centers is intended to become a central gathering place for the Porsche community, which is made up of current and future customers.
“Porsche is not just a car manufacturer, and Porsches are not just nice luxury cars. Porsche represents a distinct culture that originates from the manufacturer and extends through to the dealerships and its diverse clientele,” adds Bram Zeegers. He goes on to say, “Our goal is for Porsche Sugar Land to be a place that brings a sense of community while the open spaces welcome customers and encourage them to start exploring.”
Additionally, to elevate the customer experience, the new Porsche Center in Southwest Houston is committed to offering exceptional automotive care. To this end, the facility offers space to over 170 customer and inventory vehicles, ensuring that vehicles in service, as well as new and pre-owned inventory, are safeguarded from the elements and securely housed within our cutting-edge dealership.
indiGO Auto Group was founded on the firm belief in delivering a purchasing experience that consistently exceeds clients’ expectations and Porsche Sugar Land will do just that.
Destination Porsche isn’t just a building, it’s a state of mind. Bram Zeegers states, “It’s a privilege to establish a Porsche Sugar Land in a safe and sustainable manner, thanks to the efforts of an incredible team. As the fourth Porsche dealership in the Greater Houston area, our goal is to establish ourselves as a Porsche Center renowned for unparalleled customer service. We aim to make every customer’s journey, from the first interaction to delivery and beyond, an exceptional experience that sets a new standard in the industry.”
Zeemers adds: “This is also a chance to enhance Porsche’s brand presence within the Sugar Land community while offering indiGO Auto Group’s concierge-style, white-glove service, and creating a fully immersive, experiential ownership journey for customers.”
Join us in celebrating the grand opening of our Porsche Center in Southwest Houston. Discover the future of automotive luxury and innovation at our state-of-the-art facility by exploring the latest models at Porsche Sugar Land.
